ICONX is a YouTube sponsorship agency for brands that want to sell through creators people already trust. We choose creators based on their real recent views and the audience data they share, negotiate the deal, brief the creator, who writes the script in their own voice for your approval, and report what each video delivered, creator by creator.
Why brands sponsor YouTube creators
A YouTube sponsorship is the creator talking about your product in their own voice, inside a video their audience chose to watch. It is not an ad people wait to skip. It is a recommendation from someone they follow, with enough time to explain the product properly.
It works best for products people think about before they buy: VPNs and security apps, fintech, online courses, travel, software and subscriptions. The viewer hears why it matters, sees it in use and gets a link or a code to act on it. And because YouTube videos stay searchable, the integration keeps working for you after launch day.
Sponsorship formats we run
The format decides how much attention your product gets and what you pay. We recommend the mix in each proposal, depending on your goal and budget.
60- to 90-second integration
This is the core of most YouTube campaigns. The creator stops, introduces your brand, explains what it does for them and why it matters to their audience, and closes with a clear call to action. It costs less than a full video, so you can spread the budget across several creators and learn fast which audiences buy.
Best for: testing several creators, steady sales and sign-upsDedicated video
The whole video is about your product: a review, a tutorial, a challenge or a trip built around it. It takes more budget and more planning, and it gives you the creator’s full attention. We compare both options in our guide to YouTube integration vs dedicated video.
Best for: products that need a demo, launches, deep explanationsYouTube Shorts
Shorts add reach and repetition. On their own they rarely explain a product in depth, so we usually pair them with a long-form integration from the same creator.
Best for: extra reach and frequency next to a long-form videoPre-roll and mid-roll position
This is not a YouTube ad. It is where the creator places your segment. Early in the video, more people see it. In the middle, it can fit the story better. We agree the position with each creator before signing.
Best for: balancing views of the segment against a natural fitCalls to action you can track
Every integration ends with something the viewer can do and you can count: a tracked link in the description, a pinned comment, a QR code on screen or a promo code said out loud. You can see examples in the integrations above.
How we select and verify creators
Enlarge imageSubscribers are the easiest number to show and the least useful one. Before we put a creator in front of you, we look at what actually predicts results:
- Recent views, not subscribers. We look at the views of the creator’s latest videos, because that is what your integration will get.
- Audience by country and language. We review the audience data the creator shares with us, so your budget reaches the market you sell in.
- Engagement that looks human. Real conversation about the video is a good sign; generic comments and sudden spikes are not.
- Brand safety. We review recent content, tone and topics, and past sponsors that could clash with your brand.
- Fit with your product. A creator who would really use what you sell explains it better and sells more.
We would rather recommend fewer creators who fit your audience than a long list that only looks good on paper.
Want to run this check yourself? Our step-by-step guide on how to hire YouTube influencers explains what to ask for.
What we measure
How many people saw the video with your integration
How many viewers used the creator’s tracked link
Purchases or sign-ups made with the creator’s promo code
The result you are paying for, per creator
Cost per 1,000 views: the price of attention
Cost per acquisition: what each sale or sign-up cost you
How the audience reacted to your brand
With these numbers side by side you can compare creators, formats and markets with the same yardstick. Our guide to YouTube sponsorship ROI shows how to read them, and the YouTube sponsorship calculator gives you a first estimate before you talk to anyone.
Markets: Spain, Latin America and English-speaking countries
Our strength is Spanish-speaking YouTube, and we also work with English-language channels. One proposal can cover several markets, each with creators who speak to it directly.
- Spain. Creators with a Spanish audience, for brands launching or growing in the country.
- Latin America. Creators with audiences across the region, often in a single campaign.
- English-speaking countries. English-language channels for brands selling in English-speaking markets.
Browse our creators by category.
In Spain, agencies are the norm: 97% of brands run their influencer campaigns through one, according to Scopen’s Influence Marketing Scope 2025 (284 interviews).
Source: Scopen via Reason Why, Nov 19, 2025.
Each sector buys YouTube differently. See how we work in each industry:
VPN & cybersecurity
Tech and commentary channels where privacy is part of the conversation.
See the sector IndustryFintech
Payments, transfers and finance apps explained by creators people trust with money topics.
See the sector IndustryEdTech
Online courses and learning apps shown in use, not just mentioned.
See the sector IndustryTravel
eSIMs, hotels and travel services inside travel and exploration videos.
See the sector IndustryApps & software
Installs and sign-ups with a tracked link per creator.
See the sector All industriesNot on the list?
We run campaigns in many more categories. Tell us yours and we will show you who fits.
See all industriesGuides before you invest
- How much a YouTube sponsorship costs, with market sources.
- Influencer marketing cost across platforms and agency fees.
- YouTube sponsorship glossary: CPM, CPA, usage rights, exclusivity and more.
- All our guides for brands.
