There is no standard price list. A sponsored YouTube video can start around $60 on small channels (HypeAuditor, 2024 data). For micro-influencers the sources range from $200-$1,000+ (Influencer Marketing Hub) to $2,500-$9,000 (impact.com). Commissions of 10-20% on sales are common, and usage rights for ads add 25-50%. The final budget depends on the creators, deliverables, rights and management you need.
Market prices, with sources
| What | Market figure | Source |
|---|---|---|
| YouTube video, 1K-10K views | From ~$60 | HypeAuditor, State of Influencer Marketing 2025 (2024 data) |
| YouTube micro, 10K-100K subscribers | $200-$1,000+ per video | Influencer Marketing Hub, Aug 2026 |
| YouTube micro-influencer, 15K-75K followers | $2,500-$9,000 per video | impact.com, 2025 |
| Performance deals | Flat fee + 10-20% of sales | impact.com, 2025 |
| Usage rights, paid social, 3 months | +25-50% on the base fee | ValueYourNetwork, Aug 2026 |
| Agency retainer (one agency’s own prices) | $750-$18,000 per month | WebFX, Apr 2025 |
How to read this: HypeAuditor’s report analyzes 13.1 million YouTube accounts, and its prices are 2024 data. The two micro rows disagree by almost ten times and use different tiers: Influencer Marketing Hub does not name the surveys behind its table, and impact.com sells partnership software and bases its figures on its programs team’s rate cards. ValueYourNetwork and WebFX are agencies publishing their own benchmarks. Many widely shared price lists online do not publish their method, so we left them out.
What moves the price
- Platform and format. A YouTube integration, a dedicated video, Shorts, an Instagram Reel or a TikTok are priced differently.
- Real reach. Recent views and engagement matter more than follower count.
- Niche. Audiences with high purchase intent (finance, tech, beauty and B2B) usually cost more.
- Usage rights. Reusing the content in your ads or website adds to the fee, more for longer periods and more platforms.
- Exclusivity. Asking a creator not to work with competitors for a period raises the price.
- Deliverables and timing. More videos, extra revisions or tight deadlines increase the cost.
- Management. Creator search, negotiation, briefs, approvals and reporting take time, whether in-house or through an agency.
For YouTube on its own, with rates by channel size and CPM by niche, see how much a YouTube sponsorship costs.
How agencies charge
The most common models are a monthly retainer, a commission on creator spend or a fixed price per campaign, sometimes combined. In Spain, agencies are the norm: 97% of brands run their influencer campaigns through one, according to Scopen’s Influence Marketing Scope 2025 (284 interviews).
Source: Scopen via Reason Why, Nov 19, 2025.
How ICONX builds your budget
Each proposal is built around your goal and includes, in one all-in budget: the creators we recommend and why, the deliverables and publishing dates, usage rights if you need them, and the management of the campaign: brief, approvals, tracking and reporting.
Tell us your goal and a budget range and we’ll show you what it can achieve. It’s free and there is no commitment. See how we run YouTube sponsorships.
Frequently asked questions
How much does an influencer cost?
There is no standard price list. HypeAuditor’s 2024 data puts sponsored YouTube videos with 1,000-10,000 views starting at around $60. For micro-influencers the sources disagree: impact.com puts creators with 15K-75K followers at $2,500-$9,000 per sponsored YouTube video, while Influencer Marketing Hub puts channels with 10K-100K subscribers at $200-$1,000+.
How much does an influencer marketing agency cost?
Agencies usually charge a monthly retainer, a commission on creator spend or a fixed price per campaign. As one real example, WebFX publishes influencer marketing retainers from $750 to $18,000 per month.
Do influencers charge a commission on sales?
Many deals combine a flat fee with a commission. impact.com cites a flat fee plus 10-20% of the sales generated as a common structure.
How much do usage rights add?
Licensing a creator’s content for paid social ads for three months typically adds 25-50% to the base fee, according to ValueYourNetwork’s August 2026 rates guide.
Can I pay only for results?
Pure pay-per-result deals are rare with established creators. A flat fee plus a commission on sales is a common middle ground.
Next: how to hire YouTube influencers.
Related: YouTube integration vs dedicated video, how to measure YouTube sponsorship ROI and our sponsorship glossary.
