Influencer marketing,
explained

Before a brand sponsors its first YouTube creator, the same questions come up every time. How much should we pay? Is an integration enough, or do we need a full video? How do we find the right channels, and how do we know if it worked? These guides answer them with practical steps, the numbers worth looking at and the mistakes brands most often make.

Start with pricing if you are building a budget: what a YouTube sponsorship costs by channel size and by CPM, and how influencer marketing is priced across platforms. Move to formats to choose between an integration, a dedicated video, a pre-roll mention and Shorts. The process guides cover how to choose and vet creators, and how to go from the goal to the published video, including how to label the ad correctly in the US and in Spain. Then use the brief template to brief creators, and the ROI guide to measure results and decide who to keep. The glossary explains every term in one place.

Every market figure links to its source, and we say who published it and how. Where no reliable public data exists, we say so instead of guessing. If you want a team to run the campaign for you, see our YouTube sponsorship service or ask for a free proposal.

All guides